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About Us

Your Goals. Our Advice. One Purpose.

Freeman Heyne Toma provides an independently managed source of high-quality financial advice and services in which long-term, high-trust relationships are valued over all else. Serving clients in and around Cincinnati, Ohio, and Strongsville, Ohio, and nationwide, Freeman Heyne Toma Financial Advisors was founded by Donna Freeman and Mike Heyne with the foundational belief that clients deserve and expect a highly personalized experience. Our firm is built around highly credentialed financial professionals with the experience to deliver a wide range of customized financial management solutions, including financial planning, retirement planning, investment management, cash flow management, insurance planning, and estate planning.

As independently managed financial advisors, we answer only to our clients, allowing us to focus all of our time and attention on gaining a deep understanding of your personal needs and aspirations through individualized planning. You can trust that we’ll be there for all of life’s major milestones, providing sound advice to help guide you in your pursuit of financial well-being and the life you want to live.

We invite you to discover the unique qualities of the Freeman Heyne Toma client relationship today.

Meet The Team
Our Commitment to You

Our Commitment to You

At Freeman Heyne Toma, we are committed to continuously improving, which is why we hold our advisory team to the highest educational standards. Our financial professionals are highly credentialed, holding a variety of certifications, including CFP®, AIF®, CWS® and more. When you trust FHT Financial Advisors with your financial and retirement planning needs, you’re getting an entire team of professionals who will lead you with great care and who are equipped to provide you with comprehensive service and objective, personalized advice. We aim to empower you to make smarter financial decisions with clarity and with confidence.

Our Client-First Focus

Our Client-First Focus

When it comes to financial planning and retirement planning, no two clients are exactly alike. That’s why at FHT Financial Advisors, you’ll never get a one-size-fits-all financial plan. We provide client-first service, meaning we prioritize getting to know your unique needs and circumstances, and we provide a detailed plan with actionable advice designed to target your specific goals within your desired time frame. As an independent, fiduciary financial services firm, you can also trust that we’ll consistently put your needs and best interests at the forefront of all we do.

Our Core Values

Client-Centric

We operate like a family. We listen well and care. We’re driven to serve you and we’re committed to being generous with our time.

Adaptive

When circumstances change, a different approach may be necessary. We’re quick to make adjustments when they’re needed.

Trustworthy

We are open with our communication, so you can fully trust and understand your personalized plan and its action steps.

Responsive

We’re committed to being proactive in all we do to plan, execute, analyze and adjust based on your unique goals and needs.

FHT: Serving You With Professionalism and Integrity

Meaningful Education

To support our clients, ongoing education is essential in our ever-changing industry. Our team has many professional designations: AIF®, CFP ® (5), JD, MSFS, CLU, RHU, CHFC, CEBS, and other related securities registrations and insurance licenses.

Defining Goals

A goal is nothing more than a dream without an actionable plan. We work with our clients to identify and clearly define their goals, then we work together to develop personalized financial plans which inspire them to take the proper steps to achieve those goals.

Growth by Experience

While ongoing formal education is essential, critical knowledge also comes through experience. We capitalize on the collective experience of our team, and we continue to learn and grow through our work with our clients and partners.

Product Diversity

We aim to provide the most appropriate solutions in all aspects of our client's financial lives. We offer products and services from a broad range of providers in order to meet the individual needs of our clients while making sure they are the proper fit for each specific situation.

Measure Performance

Rather than trying to beat the market, our focus is to help our clients achieve their individual goals by designing personalized plan — a road map — to get them there. Performance can then be measured by progress toward the goal instead of a market index.

Form Relationships

Our greatest satisfaction comes from the lifelong relationships we curate and develop with our clients and their families. At Freeman Heyne Toma, you’re family. We provide a level of service which allows our clients to rely on us throughout all of their life stages.

Want to Know Your Risk Number?

A 5-minute questionnaire covers topics such as portfolio size and top financial goals, while showing real dollar amounts of how much you are willing to risk for potential gains. Once complete, you will have a personalized Risk Number®. It's fast, free and displays your number instantly.

Get Your Number
Client Centered

Client Centered

Get free AdviceWorks access on us to see a holistic view of your finances. Keep track of your financial goals and your progress toward them. AdviceWorks allows you to quickly view all your financial accounts in one place, share important information, and measure your progress in real time – all from a single log in. Contact our office to enroll today.

Our Financial Partners

Parent Company: Cetera Financial Group


Cetera Advisors is part of the family of independently managed firms of Cetera Financial Group (Cetera). For the past 30 years. Cetera's family of companies has grown to manage over $110 billion in client assets, delivering advisory products and solutions and sophisticated trading and technology platforms to us and other advisors across all 50 states. You can be confident that their tools, technology and support help make us more effective in our relationship with you.

Our Custodian: Pershing


While a broker-dealer helps supervise and facilitate the trading that converts your cash into invested assets, those assets are actually held by a custodian. Cetera Advisors works with two custodians. Pershing LLC custodies brokerage accounts, including the brokerage accounts within IRAs.

Pershing is a subsidiary of the Bank of New York Mellon Corporation, which is the nation's oldest continuously operating bank and one of the world's leading providers of securities services. Both Pershing and Cetera Investment Services have to meet certain net capital requirements and are subject to regular audits, both internally and by independent firms, to ensure the appropriate handling, segregation and protection of investors' assets.

Contact Us

We are delighted you have chosen to visit and explore one of the Midwest's premier financial services organizations. We look forward to helping you design a dynamic, flexible plan that can meet your needs for today and for tomorrow.

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Our Approach

At Freeman Heyne Toma, we take a client-centered approach to your wealth management through a team-based, goal-oriented process. You can trust that you values, your goals and your best interests are at the center of all we do.

Our Approach

Our Team

Our team at Freeman Heyne Toma’s consists of highly experienced and highly credentialed financial professionals, but what makes our team even more outstanding is our client-centric and highly relational approach.

Meet The Team